"Back to school" gap of 40% between most expensive and cheapest stores.

The war for the scholars has broken down in the shops. Schoolbags and pencases are swiftly being sold, as reported by Comeos: licensed products are still doing will, but own brands’ popularity is strongly increasing. Test-Aankoop advises the consumer to compare, because the price differences between the chain stores mount up to 40% and even 243% for the cheap entry-level items.

Consumer organization Test-Aankoop has composed a list of 41 branded products and compared the prices from that basket among different Belgian chains. The chain store Trafic, particularly actif in Wallonia, was cheapest. Followed by Multi Bazar and Colruyt. The price difference among Trafic and the most expensive chains, Fun and Club mounted to almost 40%.   
The consumer organization also composed a list of 43 products of which they noted down the cheapest alternative, regardless of the brand. Action was in this segment the absolute leader, followed by Trafic (67% more expensive than Action) and Cora (115% more expensive).
Although licensed products keep doing really well, chain stores who produce and sell their own collection have determined that parents are attaching more and more attention to the best price-quality ratio. In that way distribution brands’ popularity increases, even if they don’t have the drawing of a popular action figure.

This translated summary was adapted from the following article: http://bit.ly/S03ZIZ


PROS Selected as Founding Member of New European Pricing Platform Chapter

EPP Expands to Serve Growing Demand in Germany, Austria, Switzerland

BRUXELLES & MUNICH, XX August 2012 PROS® (NYSE: PRO), a world leader in pricing and revenue management software, today announced the company has been selected by the European Pricing Platform (EPP) as a founding member of the first EPP chapter serving Germany, Austria and Switzerland. By developing a local chapter for German-speaking countries, EPP aims to create close contacts with pricing practitioners and partners, while increasing an in-depth understanding of B2B and B2C challenges in today’s volatile market environment.

EPP has voted Jochen Werner, PROS regional vice president of sales for Central and Southern Europe, as the latest nominee to the local chapter’s leadership board of experienced business experts. Werner joins the board, along with executives from TUI Germany, the University of Osnabrück, and the University of St. Gallen.

“Jochen Werner brings a profound knowledge of how big data technologies can improve a company’s pricing and sales performance, a unique point of view that will benefit members of the EPP,” said EPP President Pol Vanaerde. “All of the chapter’s board members bring valuable experience and insights. We are set for a dynamic start in the highly competitive markets of Germany, Austria and Switzerland.”

“During the past year, I have seen a sharp increase in European companies using their big data to advance sales effectiveness,” added Werner. “Many executives are also seeking a better way to overcome the margin pressures that come from market volatility. This is where EPP’s interactive approach and deep understanding of business opportunities and challenges can really help to provide best practices and scenario based consultancy.”

EPP German Event
The EPP is a non-profit organization that informs decision makers across Europe about the best practices, methodologies and technology solutions necessary to support successful pricing management implementations. In order to build a strong network of pricing professionals, the local chapter will run a series of exclusive events in Germany. Based on local market research, the new chapter will identify unique pricing opportunities in the region. The first Pricing Workshop on Pricing Innovation and Methods will take place at Fleming’s Hotel Frankfurt on Thursday, 18th of October, 2012. For more information about the event and to register, please go to http://www.pricingplatform.eu/professionaldevelopment/workshops/chapterworkshop/workshops-event-detail/icalrepeat.detail/2012/10/18/253/4/pricing-innovation-and-methods.html

About EPP
Founded in 2004, the European Pricing Platform has become the leading knowledge sharing platform for European pricing and profit optimisation decision makers, revenue managers and CxO’s, dedicated to developing and sharing pricing knowledge, best practices and resources via on-line and off-line media. The EPP is dedicated to the professional development of the individuals and companies involved in the process of pricing and profit optimisation. To learn more, visit the website at http://www.pricingplatform.eu.

About PROS
PROS (NYSE: PRO) is a leading provider of prescriptive pricing and revenue management software for companies in the manufacturing, distribution, services and travel industries. PROS gives customers far greater confidence and agility in their pricing strategies by providing data-driven insights into transaction profitability, forecasting demand, recommending optimal prices for each product and deal, and streamlining pricing processes with enhanced controls and compliance. With more than $460 billion in revenues under management, PROS has implemented more than 500 solutions in more than 50 countries. The PROS team comprises more than 600 professionals, including 100 with advanced degrees and 25 with Ph.D.s. To learn more, visit http://www.prospricing.com.


Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of pricing software to organisations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with pricing and big data software and its current expectations of the benefits of pricing and big data software for organisations that implement and utilise such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organisation’s pricing and revenue management needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of pricing and big data software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise.

Media Contacts:
Yvonne Donaldson                              Mark Kember
PROS                                                  Goode Communications for PROS
Tel: +1 713-335-5310                            Tel: +44 1491 873 323


Supermarkets pitch increasingly on volume discounts

The Belgian supermarkets have conducted 1,5% less promotion campaigns the past half year, this was researched by the Dutch market research agency PCNData. There are great differences among the distributors. Although,one kind of “reduction”  is very much on the rise: the amount of “volume discounts” has increased with over a quarter. There is a clear strategy behind this, as it appears.
Practically all the chain stores have reduced the amount of reductions in comparison with the same term last year. But a notable exception is the “volume discount”, which has risen with 26%. “A lot of brand manufacturers use this type of campaigns to maintain the volumes and the market shares and to keep their factories going, certainly in times of crisis”, explains Ruben Boas of PCNData.

According to Mario Pandelaere, professor marketing (UGent), this is only half-truth: “It is proven that who buys larger purveyance, uses larger amounts and needs to return to the store quicker. Volume discounts crank up the consumption.
This summary was adapted from the following artcile: http://bit.ly/P0kEL2